Luxury Leisure Talarius is the new combined gaming group wholly owned by NOVOMATIC UK. The business operates 22.5%* of the adult gaming centre market in Britain, primarily under the Admiral and Quicksilver brands.
Luxury Leisure became part of the NOVOMATIC UK Group in 2014, an acquisition that featured 84 inland AGCs, 5 seaside arcades, 42 Kwik Tan salons and 9 catering venues. This entire gaming estate has now been rebranded as Admiral.
In 2016, NOVOMATIC UK acquired Talarius, boasting 144 gaming venues with a particular emphasis on the vital south east region of the UK. Work is underway to rebrand the estate, which will also adopt Admiral as the brand for a quality gaming experience.
In addition to this, a full refurbishment program is underway. The newly refurbished venues showcase the latest interactive and technological features the gaming group has to offer with an injection of almost 1000 NOVOMATIC machines into the UK store network.
Sub-brands like Kwik Tan remain hugely important to the combined Luxury Leisure Talarius business and expansion plans are underway to open in new markets, complimenting the wider venue network.
*Gambling Review UK, June 2017, Mintel